C-Change has been providing capacity strengthening in social and behavior change communication (SBCC) to USAID's health and education partners and subgrantees in Guatemala. The project is also assisting efforts of the Ministry of Health and the Ministry of Education to design, implement, monitor, and evaluate SBCC activities.
To that end and working under the Ministry of Health, C-Change and other in-country implementing partners developed a unified, overarching SBCC strategy that integrates HIV and AIDS, nutrition, maternal and child health, family planning/reproductive health, and education programming. The SBCC technical working group comprises implementing partners who agree on the importance of developing a set of key messages in each of the health areas and around four life stages: 6-12 year olds; single adolescents and youth; young families with no children or children ages 0-5; and adult families with school-aged children. A final document that harmonizes the work across all health areas is the implementation guide incorporating all messages and available Summer 2012. The Ministry of Health is directing the entire process.
C-Change/Guatemala held the End of Project Dissemination event on July 12, 2012 in Guatemala City, Guatemala. USAID/Guatemala’s Senior Technical Advisor in the Health and Education Office, Isabel Stout, opened the meeting. In attendance were about 70 people from the Ministry of Health, Ministry of Education, USAID, implementing partners, and the Universidad de Valle, Guatemala (UVG).
The meeting highlighted project results from C-Change’s capacity building activities in Guatemala, including lessons learned and tools developed by C-Change. SBCC products and tools showcased during the event included:
• The SBCC Strategy (English) and (Spanish) and its Implementation Guide (Spanish only),
• SBCC online courses hosted by the Center of Excellence at the Universidad de Valle, Guatemala (UVG), including the Spanish version of C-Modules,
• M&E SBCC Indicators and the SBCC Capacity Assessment Tool in Spanish,
• The community of practice website (www.comunicacionparaelcambio.org) to be hosted and managed by UVG,
• Work conducted on intercultural communication for the Mayan population
The C-Change products and tools were showcased in a format that promoted interactive discussions on how to utilize the tools. At the station promoting the Center of Excellence at UVG, 25 participants signed up for further information and expressed interest in the next SBCC online course being offered.
C-Change builds SBCC capacity and supports development of center of excellence in Guatemala
The C-Change project recently launched a website for a community of practice in Guatemala. The website (www.comunicacionparaelcambio.org) contains over 500 documents and samples of SBCC materials, the C-Change SBCC toolkit in Spanish, C-Change products developed for Guatemala--an overarching SBCC Strategy and its accompanying Implementation Guide--and, an SBCC evaluation indicator bank, and annotated bibliography.
Prior to launch, the website was tested with the Guatemala City based community of practice, USAID implementing partners and field based representatives in the Western Highlands. The site contains a calendar, a chat space as well as links to organizations of interest in planning SBCC activities in Guatemala.C-Change is strengthening Guatemala’s local capacity in SBCC through partnership with the Universidad de Valle Guatemala (UVG), in collaboration with USAID/Guatemala. C-Change, with partner Ohio University, is developing a center of excellence (CoE) for SBCC at UVG and providing technical assistance to UVG to create certificate short-courses (diplomado). This will support Central American professionals already working in the field of SBCC to further specialize in this area and expand SBCC capacity in the region. The program is also creating an SBCC concentration (a set of academic SBCC courses) in UVG’s existing masters in development program. (Access the story about the development of the CoE at the University of the Witwatersrand in South Africa with technical assistance from C-Change.)
Collaboration Yielding Results
In spring 2011, C-Change and UVG faculty held a technical meeting followed by an SBCC training led by Ohio University for 14 UVG faculty from three campuses. Since then, UVG faculty members have taken the lead in the design of SBCC curricula and teaching of SBCC, with continued support and mentoring from C-Change.
Already the partnership is yielding results. In October 2011, six participants from the SBCC training adapted and shared what they learned by organizing and facilitating SBCC training sessions for community members and students at the UVG Altiplano and UVG Sur campuses.Specifically, these “C-Change SBCC alumni” successfully adapted portions of the C-Modules to train a group of 20 young community organizers and UVG students implementing projects in their communities. Another alumni group facilitated training sessions for 15 representatives from local businesses, government, and community-based organizations.
SBCC Training - February 2011
C-Change conducted a participatory and interactive training in February 2011 for technical officers, managers, and support staff in USAID/Guatemala’s Health and Education Office (HEO) to strengthen their social and behavior change communication (SBCC) programs and interventions.
USAID/Guatemala staff learned how to apply the SBCC framework to conduct a situation analysis and develop a communication strategy applicable to projects within health and education, working with the C-Modules to create a common vision and framework for their communication activities. C-Change is providing ongoing technical assistance to USAID/Guatemala and is providing SBCC training to implementing partners and staff at the Ministries of Health and Education.