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SBCC Framework

Publication Date: 
10/23/2010

 SBCC Framework

The SBCC Framework guides the work that C-Change does and outlines our approach to SBCC:
  1. SBCC is an interactive, researched, and planned process that aims at changing social norms as well as individual behaviors. 
  2. It uses a Socio-Ecological Model to find an effective tipping point for change, either addressing knowledge, skills, and motivation needed; desired modification for social and gender norms; or what would constitute an enabling environment for change.
  3. It operates through three key strategies: advocacy, social mobilization, and behavior change communication.