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Half the Sky Movement Multimedia Communication Initiative: An Evaluation of the 9 Minutes Mobile Game and Video

Publication Date: 
12/31/2012

 Half the Sky Communication InitiativeThis study contributes to the emerging evidence base around the effectiveness of mobile games as a tool to promote healthy behaviors. The study examines changes in knowledge, attitudes, and behavioral intentions related to pregnancy and delivery after participants played the 9-Minutes game several times; some participants also watched a complementary educational video.

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Half-the-Sky-Mobile-Phone-Game-Evaluation.pdf1.03 MB