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C-Bulletins: Adapting Communication Materials for Lower-literacy Audiences

Publication Date: 
09/21/2012

C-BulletinsThe C-Bulletins were developed by C-Change for communication practitioners who develop and adapt SBCC materials and activities for audiences with lower literacy skills. Each bulletin offers practical, how-to assistance and a list of additional resources.

C-Bulletin topics drew on the field experiences of C-Change professionals and partners who created and adapted materials and activities for audiences with lower literacy skills. The bulletins respond to the limited information available on issues, such as whether readability formulas work for local languages, how interactivity relates to literacy, and how audiences with lower literacy skills can be mobilized to identify and advocate for local solutions to local problems.

While the 10 C-Bulletins and the Introduction focus on the health sector, their advice and approaches are applicable to other sectors. They complement the C-Modules, a systematic, step-by-step process for SBCC programs.

     Introduction to the C-Bulletins

  1. Understanding Literacy, How Adults Learn, and What This Means for SBCC Practitioners
  2. SBCC Material and Activity Formats for Audiences with Lower Literacy Skills
  3. Developing a Creative Brief
  4. Using the Participatory Processes to Develop SBCC Materials
  5. Writing Text to Reach Audiences with Lower Literacy Skills
  6. Visual and Web Design for Audiences with Lower Literacy Skills
  7. Working with a Creative Team
  8. Testing SBCC Materials
  9. Conducting a Stakeholder Review
  10. Adapting Materials for Audiences with Lower Literacy Skills