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Government of Kenya Launches Efforts to Revitalize Family Planning

Friday, December 3, 2010

USAID's Dr. Sheila Macharia unveils FP materials for 'Plan for Yourself a Good Life' mass media campaignAt current growth rates, Kenya is projected to be one of Africa’s most populous countries, surpassing 50 million by 2025. This raises concerns over the negative impact of such growth on health, specifically maternal and infant mortality, education, environment, infrastructure, and water supplies.

To address this challenge, C-Change is assisting Kenya’s Division of Reproductive Health (DRH) and partners with the recently launched mass media campaign. “Plan for Yourself a Good Life” focused on changing beliefs and behaviors among peri-urban and rural young men and women ages 25-35, and promoting child spacing and informed choice of modern contraceptives. The campaign includes materials in Kiswahili and local languages for radio, print, and outdoor displays in regions across Kenya where the contraceptive prevalence rates are the lowest.

“We need to address negative perceptions about modern contraceptive methods as we must be able to manage our population using family planning,” said Dr. Jonah Maina, DRH Family Planning program manager, noting that the campaign’s messages focus on health and other benefits that families will experience using family planning, including a higher quality of life for their children.

Family planning billboard in western Kenya-Plan for Yourself a Good Life campaign

Dr. Maina; Boniface K’Oyugi, National Coordinating Agency for Population and Development CEO; and Lynn Adrian and Dr. Sheila Macharia, USAID/Kenya recently unveiled the materials.

C-Change also worked with DRH to develop maternal and child health materials (posters and brochures) that incorporate family planning messages and are being distributed to local partners and health facilities throughout Kenya. The materials promote antenatal visits and births at a health facility, health behaviors that will assist Kenya to reach the Millennium Development Goals and the country’s Vision 2030.

The materials were launched just prior to the National Leaders’ Conference on Population and Development which brought 1,000 local, regional and national leaders together to identify ways to address the emerging population challenges and shape the way forward.

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