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C-Change Supports Launch of President’s Malaria Initiative in DRC

Wednesday, December 1, 2010

PMI's Admiral Timothy Ziemer hangs a malaria netC-Change led public relations efforts and logistics for the official launch of the President’s Malaria Initiative (PMI) in the Democratic Republic of the Congo (DRC). U.S. Global Malaria Coordinator Admiral Timothy Ziemer travelled to Mbuji-Mayi, capital of Kasai East Province, for the kick-off ceremony on November 16, 2010, that marked DRC’s new status as the PMI’s 16th focus country.

Though sudden torrential rains collapsed tents and drove the launch indoors, it was a great success and attracted copious media coverage. Admiral Ziemer noted in his remarks that the PMI’s goal is to achieve a 50 percent reduction in the country’s malaria burden. As he explained, “We will be doing this by targeting those most vulnerable to malaria—children under the age of 5 and pregnant women—and by providing long-lasting insecticide-treated nets and antimalarial drugs and integrating malaria control and prevention activities with other health programs.”

C-Change has been engaged in USAID-funded communication activities for malaria prevention in the DRC for the past year. The PMI launch signals expanded opportunities to contribute to reducing malaria cases and deaths from a preventable disease that currently afflicts almost 30 million people in DRC.

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