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C-Change presents to OGAC officials on HIV Prevention and SBCC

Tuesday, October 18, 2011

Capacity Strengthening Toolkit use in Africa, Latin America, Middle East, & Eastern EuropeOctober 17, 2011 - Deputy Principals at the Office of the Global AIDS Coordinator (OGAC) came together at the Department of State on October 17 for a briefing on the HIV prevention and capacity strengthening work by the C-Change project.

C-Change Director Neill McKee and Deputy Director Antje Becker-Benton detailed the global scope and objectives of C-Change, a USAID-funded project; outlined the range of social and behavior change communication (SBCC) tools and resources created; and described some of its major accomplishments in countries supported by the President's Emergency Plan for AIDS Relief (PEPFAR).

McKee and Becker-Benton highlighted the project’s SBCC approach (encompassing individual behavior and the social context) to HIV prevention and capacity building with partners in 17 countries—national and local governments, universities, regional networks, and large and small NGOs. These partners are now integrating SBCC concepts into their communication strategies, programs, and materials.

Sustainability objectives were emphasized--one example being C-Change’s support to the University of Witwatersrand (Wits) in South Africa in creation of an SBCC specialty in their Masters of Public Health. Universities in Albania, Guatemala, and Nigeria are planning similar efforts and using the Wits model. C-Change’s successful work in Namibia to build and coordinate SBCC capacity of staff and extension workers in government ministries and at district level and among NGOs was detailed. The work in Kenya by C-Change to increase demand for male circumcision using a model process for coordinating with a regional task force and developing communication materials was also highlighted. Download the presentation.


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