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SBCC Modules

C-Modules logo

A Learning Package for Social and Behavior Change Communication, Version 3

WHAT's NEW - Supplemental Facilitator's Guides and Facilitator's Guide Appendix!

C-Change created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules for communication practitioners working in development. A facilitator's guide accompanies each module. The modules are also available for download in the following languages: French, Spanish, and Portuguese.

SBCC C-planning graphic

The C-Modules contain the following downloadable documents:

  • Practitioner's Handbook for each of the six modules (0–5)
  • Facilitator Guide for each module, with tips and examples, as well as Facilitator Preparation and a Supplemental Training of Facilitator Guide.
  • Additional Resources

The Introduction Module, numbered 0, outlines the overall SBCC framework, including the five steps of C-Planning for SBCC (see graphic). Each of the next five modules focuses on one distinct step of the SBCC planning process:

Module 1: Understanding the Situation

Module 2: Focusing & Designing

Module 3: Creating

Module 4: Implementing & Monitoring

Module 5: Evaluating & Replanning 

The practitioner guides have "corners," which focus or highlight content on the application of theories and models, SBCC for advocacy and SBCC for social mobilization.

The Facilitator Guides, which accompany each Module, will be expanded to guide facilitators to focus trainings toward the application of theories and models for SBCC. These activities accompany 'theory corners' or focused content within the practitioner's guide.

In addition to Facilitator's Guides, C-Change developed the Supplemental Facilitator's Guide: Training of Facilitators as an additional guide to provide facilitators with ideas on how to structure the learning process for a Training of Facilitators for the C-Modules. The sessions in this guide aim to provide participants--future C-Modules facilitators--with the skills and confidence to effectively teach the content of the C-Modules to other practitioners; and 2) to adapt the C-Modules to the practitioner's context and needs of the participants.

Crediting C-Change for use of C-Modules

Please use the following language to credit C-Change when using the C-Modules:

C-Modules were developed by C-Change, funded by USAID under Cooperative Agreement No. GPO-A-00-07-0004-00. The six modules can be freely downloaded and used, provided full credit is given to C-Change as follows: C-Change (Communication for Change). 2011. C-Modules: A Learning Package for Social and Behavior Change Communication. Washington, DC: FHI 360/C-Change.

Users for whom this learning package is designed

This package is designed for staff of small and medium-sized development organizations with varying degrees of experience in planning or implementing SBCC programs.

Facilitators may tailor each module to the profile of learners as well as to the time available. The format makes it easy for facilitators to substitute examples from their own professional experience to help make the curriculum relevant for all participants.

What the learning package aims to accomplish

Many resources have been developed over the years to build capacity in topics related to SBCC. The C-Modules complements and consolidates what is already available in SBCC application and makes it easy for facilitators to apply and access materials created by others. The modules focus on essential SBCC competencies during each of the five key stages to develop an effective SBCC program; rely on and feature a number of practical SBCC tools; use actual field examples for teaching;  and create opportunities for participants to apply what they learn to their own programs.

We welcome your feedback. Please email cchangeCS@fhi360.org.


C-Modules

Click on the links below to open the PDF documents, or right click and save to download the files to your computer.

The six modules can be freely downloaded and used, provided full credit is given as follows:
C-Change (Communication for Change). 2011. C-Modules: A Learning Package for Social and Behavior Change Communication. Washington, DC: FHI 360/C-Change.

For more information on each document, see the descriptions below. 

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Facilitator's Prep - coverFacilitator Preparation and Appendix

The Facilitator Preparation guide provides information and support to facilitators preparing a training on SBCC. This section includes an overview of the learning approach, module components, and layout and offers resources for preparation, facilitation, field-testing, and evaluation.

The Facilitator's Guide Appendix includes additional information about the Learning Approaches, sample documents for Facilitators including Pre-Workshop Survey and Feedback Form, suggestions for Openers and Closers, and a list of Facilit

These resources can be freely downloaded and used, provided full credit is given to C-Change.

Download Facilitator Preparation

Download Facilitator's Guide Appendix

 


SBCC Module 0 - coverModule 0: Introduction Module

This module is the foundation for the C-Change course on SBCC. It explores concepts and principles that are referenced throughout the other modules.

By the end of this module, participants will have

  • described examples of advocacy, social mobilization, and behavior change communication
  • used a socio-ecological model to better understand how a problem at hand can be influenced by communication
  • assessed the status of a current project in terms of a planning process for SBCC
  • explained how SBCC principles are used in actual program examples

This module can be freely downloaded and used, provided full credit is given to C-Change.

Download Practitioner's Handbook for Module 0

Download Facilitator's Guide for Module 0

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SBCC Module 1 - coverModule 1: Understanding the Situation

This module builds on Module 0 and its introduction to SBCC. Module 1 is designed for use with research and implementing staff with a range of previous experience in communication theory and programs. This session illustrates how a full analysis of the situation can help build a program around evidence instead of assumptions, and will demonstrate ways in which behavior change communication, social mobilization and advocacy could bring about a positive change. 

By the end of this module, participants will have

  • examined the multiple causes and effects of a problem before deciding how to address it
  • analyzed the people affected and involved, the context in which they live or work, and the role that gender plays
  • planned how to gather existing data to check their assumptions and to inform subsequent phases of their SBCC program
  • proposed appropriate research methods to do exploratory research, as needed
  • identified the potential role of partners, allies, and gatekeepers in subsequent phases of the SBCC program

This module can be freely downloaded and used, provided full credit is given to C-Change.

Download Practitioner's Handbook for Module 1

Download Facilitator's Guide for Module 1

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SBCC Module 2 - coverModule 2: Focusing & Designing

This module is the second in a series of five modules which comprise the C-Change course in SBCC. Module 2 will help programs to focus the results of a situational analysis and to design an appropriate communication approach to address the identified health or other social problems. Therefore, it is important that participants have already completed the Introduction Module (0) and Module 1, either face-to-face or online. Upon completion of Module 2, participants will be ready to create materials and interventions that strategically respond to the situation using advocacy, social mobilization, and/or behavior change communication.  

By the end of this module, participants will have

  • used the results of their situation analysis to outline a complete strategy for their SBCC program
  • segmented and prioritized audiences, created SMART communication objectives, and selected the most effective approach and channel mix for their program
  • developed an implementation plan, noting key management considerations such as budget, staffing, and timeline
  • turned communication objectives into realistic evaluation outcome indicators and drafted a research design

This module can be freely downloaded and used, provided full credit is given to C-Change.

Download Practitioner's Handbook for Module 2

Download Facilitator's Guide for Module 2

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SBCC module 3 - coverModule 3: Creating

This module focuses on the third step of C-Planning for SBCC.  Participants should already understand the basic SBCC principles and framework presented in the Introduction Module. Module 3 builds on strategy outlines developed in Module 2 (Focusing & Designing) but could be taught as a stand-alone module if staff is clear about their SBCC strategy. During the course of this module, participants practice key steps in the creation of effective communication materials and activities.

By the end of this module, participants will have

  • inventoried existing materials and activities
  • developed a creative brief for at least one of their intended materials or activities
  • drafted effective messages
  • examined guidelines for creating SBCC materials and activities
  • drafted a plan for stakeholder reviews and audience pre-tests
  • Sketched out a timeline to produce and distribute materials and activities

This module can be freely downloaded and used, provided full credit is given to C-Change.

Download Practitioner's Handbook for Module 3

Download Facilitator's Guide for Module 3

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SBCC module 4 - coverModule 4: Implementing & Monitoring

This module describes the fourth step of C-Planning for SBCC—implementation and monitoring. Participants should know the basic SBCC principles and framework presented in the Introduction Module (0). To complete the implementation plan in this module, it would be ideal for participants to also have a pretested set of materials and activities.  

By the end of this module, participants will have

  • drafted a set of guidelines for staffing, partnership and/or volunteers
  • examined their SBCC plans with a focus on gender
  • adjusted implementation plans based on a template of anticipated costs
  • refined their rough implementation plan into a detailed workplan including targets, resources, and a timeline
  • completed a detailed plan to monitor processes and quality of all SBCC activities

This module can be freely downloaded and used, provided full credit is given to C-Change.

Download Practitioner's Handbook for Module 4

Download Facilitator's Guide for Module 4

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SBCC Module 5 - coverModule 5: Evaluating & Replanning

The final module in C-Planning on SBCC examines the fundamental concepts and skills around monitoring and evaluation (M&E). It reinforces key concepts and skills needed for initial research and baseline assessment by showing how these early phases form the foundation for M&E. Module 5 could be used as a free-standing module on research and M&E, but should be preceded by the Introduction Module, which provides the foundation for basic concepts and principles of SBCC.

By the end of this module, participants will have

  • drafted or refined a simplified M&E framework, naming intended users and uses of data
  • sketched their research design
  • confirmed SMART objectives and proposed M&E indicators
  • linked their indicators to appropriate research methods and tools
  • assessed ways to ensure quality of data
  • created an analysis plan
  • examined ways to interpret and present the results of M&E

This module can be freely downloaded and used, provided full credit is given to C-Change.

Download Practitioner's Handbook for Module 5

Download Facilitator's Guide for Module 5

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Module - additional resources - coverAdditional Resources

This document contains PowerPoint slides on SBCC theory, a glossary of terms, and lists the references cited in the SBCC modules and additional references.

This document can be freely downloaded and used, provided full credit is given to C-Change.

Download Additional Resources

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SBCC Modules – Quick Links


» Facilitator's Preparation


» Module 0 - Introduction Module 


» Module 1 - Understanding the Situation


» Module 2 - Focusing & Designing


» Module 3 - Creating


» Module 4 - Implementing & Monitoring


» Module 5 - Evaluating & Replanning


» Additional Resources

  


 

 Credit for SBCC Modules

C-Modules were developed by C-Change, funded by USAID under Cooperative Agreement No. GPO-A-00-07-00004-00.


The six modules can be freely downloaded and used, provided full credit is given as follows:


 

C-Change (Communication for Change). 2012.                C-Modules: A Learning Package for Social and Behavior Change Communication. Washington, DC: C-Change/FHI 360.