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Technical Assistance

C-Change's short- and long-term technical assistance in SBCC is tailored to the needs of USAID missions across the globe and addresses a variety of areas.


African Broadcast Media Partnership: Assistance with PMTCT Campaign

A three-day workshop in Johannesburg in November 2010 was the venue for C-Change’s technical assistance for the African Broadcast Media Partnership (ABMP) campaign, It Begins with YOU!  Imagine the Possibility of an HIV-free Generation. More than 40 TV and radio producers from 15 African countries attended. They came up with ideas for innovative programming that promotes services that prevent mother-to-child transmission of HIV (PMTCT) and individual responsibility for reaching the goal of a sub-continent free of HIV.Broadcast programming guide for the ABMP campaign

Workshop participants drafted scripts that were critiqued by expert script writers and producers, and they developed their own shows in mock TV and radio studios set up in the training venue. They also heard from several HIV-positive women who had experience with PMTCT service in South Africa.

 In addition to assisting the crafting of appropriate messaging and anchor advertisements for TV and radio, C-Change provided information on key behavioral messages, such as shared responsibilities of male partners and timely attendance at antenatal clinics.

C-Change's technical assistance also supported the development of production manuals that will help the AMBP’s 64 member-companies to produce longer-form programming, including talk shows, magazine articles, and public affairs programs.

These materials and material are available for download from C-Hub.


Albania: Assessment of ICT Sector

C-Change conducted an information, communication, and technology (ICT) assessment in Albania in May 2010 at the request of USAID/Albania. Results from the assessment are informing USAID’s next steps in supporting the Government of Albania’s push to further develop its ICT sector.  This is particularly crticial in Albania's current bid for accession to the European Union. The assessment is also informing efforts that the Albanian private sector could take to grow the ICT sector and engage on an international level. The momentum is there. In the last three to four years, Albania has experienced tremendous growth in mobile phone penetration and has created an independent telecommunications regulatory authority.

C-Change identified several opportunities where the government and the private sector can advance ICT development. They include:

  • promoting collaboration between the government and private sector to develop an affordable broadband internet
  • supporting transparency and an improved regulatory environment
  • facilitating the use of ICT tools for socioeconomic development


Europe and Eurasia: Assessment of Healthcare Consumers

At the request of the USAID Bureau for Europe and Eurasia, C-Change wrote a 2008 assessment report, Empowering Health Care Consumers in Europe and Eurasia. The study centered on Kyrgyzstan, Albania, and Armenia, and how consumers could be motivated to take more responsibility for their health. 

The report recommended the development of overarching, governmental health promotion strategies, based on behavioral research and the epidemiology of each country. It also recommended long-term social and behavior change communication interventions that are supported by legislation and legal actions; the reorientation of health programs to address disease prevention and health promotion and capacity building for health providers and pharmacists in these areas; media programs and journalist training on health; and the engagement of the private sector, NGOs, and a large range of stakeholders in these efforts.


The Middle East and North Africa: Assistance with HIV/AIDS Alliance

C-Change is collaborating with the Alliance as it supports a regional network of NGO implementing partners in Morocco, Tunisia, Algeria, and Lebanon to lead HIV prevention projects for men who have sex with men (MSM) and contribute to an enabling environment that supports prevention programs and services for this group.