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Information for USAID Missions

C-Change is a Leader with Associates (LWA) Cooperative Agreement. Buy-ins related to health by USAID missions or bureaus may be made through either incremental funding obligated to the Leader Award or through an Associate Award. A buy-in for communication support in other sectors—such as in environment, agriculture, livelihoods, civil society, and governance—will be through an Associate Award.

See below for more information on an eight-step process to access C-Change services and on Leader with Associates and its advantages.

Eight-Step Process to Access C-Change Services 

USAID missions or bureaus wishing to access the program through an Associate Award should follow the steps below.

STEP 1: A mission or regional bureau technical officer, in consultation with their agreement officer, expresses interest via email to the leader AOTR based in Washington, DC: Gloria Coe (gcoe@usaid.gov). The email should indicate the general SOW for the activity; type of Associate Award anticipated (grant or cooperative agreement); host-country involvement; estimate of funds available; period of performance;and description of how the activity falls under the Leader Award. The AOTR can also assist in developing the program description.

STEP 2: The AOTR reviews the SOW for appropriate fit within the overall Leader program description and authorizes the mission/regional bureau to initiate negotiations with C-Change.

STEP 3: The mission/regional bureau notifies C-Change of their interest in developing an Associate Award by sending the SOW and related information in the form of a program description to C-Change Director Neill McKee (nmckee@aed.org). AED, as the prime recipient for C-Change, will prepare a response or Associate Award application that outlines the proposed approach, activities, and detailed budget for phase I (program design). Once the mission approves this response, it may obligate funds for phase I and set aside funds for phase II (implementation).

STEP 4: The mission/regional bureau may request an assessment trip as part of phase I (program design). In consultation with the mission AOTR, the C-Change team will produce an assessment and design document through a stakeholder-inclusive process.

STEP 5: The mission AOTR and FHI 360/C-Change work together to finalize the program description for the time period of the Associate Award. The mission's contracts officer works with FHI/C-Change to negotiate the budget.

STEP 6: The Washington AOTR reviews the final negotiated program description and budget and provides written USAID/Washington technical approval for the award to be finalized.  

STEP 7: The mission contracting officer issues an Associate Award, which obligates funds for implementation (phase II).

STEP 8: Phase II, project implementation, begins once the implementation work plan and budget have been fully negotiate—approximately three months after initiation of the design phase.


The Leader Award was issued for a performance period of three years, with a two-year extension through September 24, 2012. Associate Awards may be issued until the Leader Award expires. They can be for a period of performance up to five years past the expiration date of the Leader Award.

This information is also available for download.


A Leader with Associates (LWA) Award and its Advantages 

A Leader with Associates (LWA) is a cooperative agreement mechanism that covers a specified worldwide activity. It includes language that allows a USAID mission or other office to award a separate Associate Award to the Leader Award recipient without additional competition. The aw supports a distinct local or regional activity that fits within the terms and scope of the Leader Award.

 The Associate Award under an LWA offers USAID unique advantages:

  • Ease of access and flexibility—No need for a competitive process, as the LWA has already been competed. This allows for a quick engagement and access to world-class expertise in social and behavior change communication; simplified mission award documents, and minimal administrative effort.
  • Accountability—There is direct reporting to the USAID mission on use of mission funds. The mission has its own AOTR and develops its own description of activities.
  • Time—Associate Awards can be issued for a period up to five years; they can be issued at any time during the five-year life of the Leader Award.
  • Expertise—C-Change's five regional partners in Africa and Asia and five U.S.-based partners have worked throughout the world in development and communications.


Accessing Services

 Accessing C-Change Services brochure