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Communication for Change
(C-Change) is USAID's flagship program to improve
the effectiveness and sustainability of behavior change and
social change communication as an integral part of
development efforts in health, environment, and civil
society. C-Change works with global, regional and local
partners to use communication to change behaviors and social
norms, supported by evidence-based strategies,
state-of-the-art training and capacity building, and
cutting-edge research. The ultimate goal is the
improved health and well-being of people in the developing
world.
The program works in all the major
health areas, including family planning and reproductive
health, HIV and AIDS, and malaria. The program can also
provide communication support to other sectors, including
environment (e.g., biodiversity conservation and energy use
efficiency), civil society, and water and
sanitation.
11/27/2008 - Using communication
tools to change behavior and decrease the risk of
HIV
WINDHOEK , Namibia - Recently, a
week-long stakeholders workshop to learn new methods and
communication tools to improve HIV/AIDS prevention programmes
was held to help change attitudes towards the pandemic. The
workshop was presented by Communication for Change (C-Change)
and was designed to help Namibian NGOs strengthen their
communication strategies and prevent new HIV infections.
These Namibian organisations currently
implement programmes that focus on HIV prevention, including
the adoption of healthy life-style choices and the rejection
of risky behaviour that lead to HIV/AIDS. More...
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