SBCC Modules
A Learning Package for Social and Behavior Change Communication, Version 2
C-Change created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules for communication practitioners working in development. A facilitator's guide accompanies each module.
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The C-Modules contain the following downloadable documents:
- Practitioner's Handbook for each of the six modules (0–5)
- Facilitator Guide for each module, with tips and examples, as well as Facilitator Preparation
- Additional Resources
The Introduction Module, numbered 0, outlines the overall SBCC framework, including the five steps of C-Planning for SBCC (see graphic). Each of the next five modules focuses on one distinct step of the SBCC planning process:
Module 1: Understanding the Situation
Module 2: Focusing & Designing
Module 4: Implementing & Monitoring
Module 5: Evaluating & Replanning
Crediting C-Change for use of C-Modules
Please use the following language to credit C-Change when using the C-Modules:
C-Modules were developed by C-Change, funded by USAID under Cooperative Agreement No. GPO-A-00-07-0004-00. The six modules can be freely downloaded and used, provided full credit is given to C-Change as follows: C-Change (Communication for Change). 2011. C-Modules: A Learning Package for Social and Behavior Change Communication. Washington, DC: FHI 360/C-Change.
Users for whom this learning package is designed
This package is designed for staff of small and medium-sized development organizations with varying degrees of experience in planning or implementing SBCC programs.
Facilitators may tailor each module to the profile of learners as well as to the time available. The format makes it easy for facilitators to substitute examples from their own professional experience to help make the curriculum relevant for all participants.
What the learning package aims to accomplish
Many resources have been developed over the years to build capacity in topics related to SBCC. The C-Modules complements and consolidates what is already available in SBCC application and makes it easy for facilitators to apply and access materials created by others. The modules focus on essential SBCC competencies during each of the five key stages to develop an effective SBCC program; rely on and feature a number of practical SBCC tools; use actual field examples for teaching; and create opportunities for participants to apply what they learn to their own programs
C-Modules
Click on the links below to open the PDF documents, or right click and save to download the files to your computer.
The six modules can be freely downloaded and used, provided full credit is given as follows:
C-Change (Communication for Change). 2011. C-Modules: A Learning Package for Social and Behavior Change Communication. Washington, DC: FHI 360/C-Change.
- Cover & Acknowledgments
- Facilitator Preparation
- Module 0 – Introduction Module:
- Module 1 – Understanding the Situation:
- Module 2 – Focusing & Designing:
- Module 3 – Creating:
- Module 4 –Implementing & Monitoring:
- Module 5 – Evaluating & Replanning:
- Additional Resources
For more information on each document, see the descriptions below.
Facilitator Preparation
This guide provides information and support to facilitators preparing a training on SBCC. This section includes an overview of the learning approach, module components, and layout and offers resources for preparation, facilitation, field-testing, and evaluation.
This module can be freely downloaded and used, provided full credit is given to C-Change.
Download Facilitator Preparation
Module 0: Introduction Module
This module is the foundation for the C-Change course on SBCC. It explores concepts and principles that are referenced throughout the other modules.
By the end of this module, participants will have
- described examples of advocacy, social mobilization, and behavior change communication
- used a socio-ecological model to better understand how a problem at hand can be influenced by communication
- assessed the status of a current project in terms of a planning process for SBCC
- explained how SBCC principles are used in actual program examples
This module can be freely downloaded and used, provided full credit is given to C-Change.
Download Practitioner's Handbook for Module 0
Download Facilitator's Guide for Module 0
Module 1: Understanding the Situation
This module builds on Module 0 and its introduction to SBCC. Module 1 is designed for use with research and implementing staff with a range of previous experience in communication theory and programs. This session illustrates how a full analysis of the situation can help build a program around evidence instead of assumptions, and will demonstrate ways in which behavior change communication, social mobilization and advocacy could bring about a positive change.
By the end of this module, participants will have
- examined the multiple causes and effects of a problem before deciding how to address it
- analyzed the people affected and involved, the context in which they live or work, and the role that gender plays
- planned how to gather existing data to check their assumptions and to inform subsequent phases of their SBCC program
- proposed appropriate research methods to do exploratory research, as needed
- identified the potential role of partners, allies, and gatekeepers in subsequent phases of the SBCC program
This module can be freely downloaded and used, provided full credit is given to C-Change.
Download Practitioner's Handbook for Module 1
Download Facilitator's Guide for Module 1
Module 2: Focusing & Designing
This module is the second in a series of five modules which comprise the C-Change course in SBCC. Module 2 will help programs to focus the results of a situational analysis and to design an appropriate communication approach to address the identified health or other social problems. Therefore, it is important that participants have already completed the Introduction Module (0) and Module 1, either face-to-face or online. Upon completion of Module 2, participants will be ready to create materials and interventions that strategically respond to the situation using advocacy, social mobilization, and/or behavior change communication.
By the end of this module, participants will have
- used the results of their situation analysis to outline a complete strategy for their SBCC program
- segmented and prioritized audiences, created SMART communication objectives, and selected the most effective approach and channel mix for their program
- developed an implementation plan, noting key management considerations such as budget, staffing, and timeline
- turned communication objectives into realistic evaluation outcome indicators and drafted a research design
This module can be freely downloaded and used, provided full credit is given to C-Change.
Download Practitioner's Handbook for Module 2
Download Facilitator's Guide for Module 2
Module 3: Creating
This module focuses on the third step of C-Planning for SBCC. Participants should already understand the basic SBCC principles and framework presented in the Introduction Module. Module 3 builds on strategy outlines developed in Module 2 (Focusing & Designing) but could be taught as a stand-alone module if staff is clear about their SBCC strategy. During the course of this module, participants practice key steps in the creation of effective communication materials and activities.
By the end of this module, participants will have
- inventoried existing materials and activities
- developed a creative brief for at least one of their intended materials or activities
- drafted effective messages
- examined guidelines for creating SBCC materials and activities
- drafted a plan for stakeholder reviews and audience pre-tests
- Sketched out a timeline to produce and distribute materials and activities
This module can be freely downloaded and used, provided full credit is given to C-Change.
Download Practitioner's Handbook for Module 3
Download Facilitator's Guide for Module 3
Module 4: Implementing & Monitoring
This module describes the fourth step of C-Planning for SBCC—implementation and monitoring. Participants should know the basic SBCC principles and framework presented in the Introduction Module (0). To complete the implementation plan in this module, it would be ideal for participants to also have a pretested set of materials and activities.
By the end of this module, participants will have
- drafted a set of guidelines for staffing, partnership and/or volunteers
- examined their SBCC plans with a focus on gender
- adjusted implementation plans based on a template of anticipated costs
- refined their rough implementation plan into a detailed workplan including targets, resources, and a timeline
- completed a detailed plan to monitor processes and quality of all SBCC activities
This module can be freely downloaded and used, provided full credit is given to C-Change.
Download Practitioner's Handbook for Module 4
Download Facilitator's Guide for Module 4
Module 5: Evaluating & Replanning
The final module in C-Planning on SBCC examines the fundamental concepts and skills around monitoring and evaluation (M&E). It reinforces key concepts and skills needed for initial research and baseline assessment by showing how these early phases form the foundation for M&E. Module 5 could be used as a free-standing module on research and M&E, but should be preceded by the Introduction Module, which provides the foundation for basic concepts and principles of SBCC.
By the end of this module, participants will have
- drafted or refined a simplified M&E framework, naming intended users and uses of data
- sketched their research design
- confirmed SMART objectives and proposed M&E indicators
- linked their indicators to appropriate research methods and tools
- assessed ways to ensure quality of data
- created an analysis plan
- examined ways to interpret and present the results of M&E
This module can be freely downloaded and used, provided full credit is given to C-Change.
Download Practitioner's Handbook for Module 5
Download Facilitator's Guide for Module 5
Additional Resources
This document contains PowerPoint slides on SBCC theory, a glossary of terms, and lists the references cited in the SBCC modules and additional references.
This document can be freely downloaded and used, provided full credit is given to C-Change.
What is different in Version 2
- The socio-ecological model is reworked to more clearly reflect levels of analysis and cross-cutting factors. Levels of analysis are represented by the rings. The rings represent both domains of influence as well as the people representing them at each level. Crosscutting factors in the triangle influence each of the actors, organizations, and institutions represented in the rings.
- We expanded Module 0 with a section on the application of theory and models. The socio-ecological model is based on existing theories, models, and approaches from several disciplines, including political science, sociology, psychology, and communication. Through a synthesis of the information included in these theories and approaches, the model proposes several levels of influence to find effective “tipping points” for change, which may require looking beyond changing attitudes and behaviors. C-Change developed a table to illustrate the theoretical base of the socio-ecological model and how that relates to finding tipping points for change. These ideas are then used throughout the application of the socio-ecological model in all following modules. Practitioners are encouraged to refer to the table throughout the modules to facilitate analysis and application of theory.
- We provided a better explanation of the tipping point for change: A tipping point can be a naturally occurring event or a strong determinant for change, such as political will that can provide the final energy to “tip over” a situation to change. The term is found in sociology, economics, and epidemiology to describe how momentum builds up to a point where change becomes unstoppable. Tipping points can be important to governments, oppositions, or social movements that seek to unite collectively and with sufficient momentum behind a certain goal.
