Behavior Change Communication

Innovative Approach Uses Community Dialogue to Reduce MCP

C-Change is providing technical assistance to Lesotho National AIDS Commission (NAC) and local partners to support a “community dialogue program” to address the issue of multiple concurrent partnerships (MCP).

C-Change is working with USAID globally and USAID Missions in specific countries to develop innovative social and behavior change communication (SBCC) approaches to HIV prevention. C-Change is carrying out research that will inform approaches to preventing HIV. The program focuses on strengthening the capacity of country structures and local organizations (NGOs and others) to design and implement more effective evidence-based programming.

Change provides support to social and behavior change communication efforts across health sectors to bring about changes to individual behaviors and social norms for the ultimate goal of improved health for people in the developing world.

The program works in the following health areas: