Ethiopia

The Malaria Prevention Campaign, launched in Oromia Region of Ethiopia by C-Change, assists communities to take specific actions to combat malaria. The focus is around small, doable actions that families can carry out to protect themselves against malaria. The community volunteers under direction from the local health workers support their communities, families, and schools to take the actions necessary to prevent malaria. Materials and tools developed by C-Change for the campaign are discussed below:

Shoa Girma is the Chief of Party for C-Change/Ethiopia. Previously she was NetMark/AED Country Coordinator in Ethiopia for four years. Prior to that, Shoa managed and coordinated an HIV/AIDS mass media campaign sponsored by UNDP that included identifying messaging, branding components, and community intervention activities. She has an MPH in international health and development from Tulane University and is fluent in Amharic.