Ethiopia

The Malaria Prevention Campaign, launched in Oromia Region of Ethiopia by C-Change, assists communities to take specific actions to combat malaria. The focus is around small, doable actions that families can carry out to protect themselves against malaria. The community volunteers under direction from the local health workers support their communities, families, and schools to take the actions necessary to prevent malaria. Materials and tools developed by C-Change for the campaign are discussed below:

Shoa Girma, Chief of Party, was Ethiopia country coordinator for NetMark/AED for four years. Before that, she managed and coordinated a UNDP-sponsored mass media campaign for HIV/AIDS prevention, identifying messaging, branding components, and community intervention activities. She has an MPH in international health and development from Tulane.